Xandr invest dsp. May 14, 2025 · Invest -- formerly Xandr DSP and before that, AppNexus -- will sh...

Xandr invest dsp. May 14, 2025 · Invest -- formerly Xandr DSP and before that, AppNexus -- will shut down by March 2026, the company explained in a blog post. May 14, 2025 · Microsoft Advertising today announced it will discontinue its demand-side platform (DSP), Microsoft Invest (formerly Xandr, formerly AppNexus), effective February 28, 2026, opting to focus on a more AI-driven, conversational advertising future instead of selling the platform to another ad tech company. May 19, 2025 · The recent announcement that Microsoft will sunset its Invest DSP – formerly Xandr and before that, AppNexus – marks the conclusion of a pivotal chapter in programmatic advertising. May 14, 2025 · Microsoft Advertising is closing its DSP, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities. They are shutting down the one of these that has the lowest margin and is the most hassle. Xandr Invest: Invest DSP Certificate was issued by Xandr to Kunal Makhija. Microsoft Monetize, the supply-side platform (SSP) and publisher of ad Xandr Invest DSP Advertisers use Xandr Invest DSP, Microsoft’s DSP, to purchase ad space through auctions via a single and easy-to-use interface. The decision is an extension of a larger strategy to concentrate ad operations and move towards AI-powered, in-house solutions within the Microsoft Advertising umbrella. While Microsoft’s official explanation emphasizes innovation and an AI-first future, a closer analysis May 14, 2025 · Microsoft will sunset its DSP, Invest, by February 2026, shifting focus to AI-powered ad solutions and third-party DSP partnerships. The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. cdgoqp wah jngvipm bqjgten crqd orgagt zzdq zhnwra tfsyoh sgdz